4Screen Report: 2020 vol. 4 now available

A comprehensive overview of current trends in 4-screen consumption, content & strategies

Each quarter, the 4Screen report gives you a comprehensive overview of current trends in multi-screen consumption, content & strategies. We have just published the volume for Q4 2020. One insight we share with you: UK online and pre-broadcast viewing significantly boost ratings, with BBC1’s “Normal People” seeing a 170 % boost from such consumption.

4Screen

All insights for a comprehensive overview of current trends in 4-screen consumption, content & strategies are in the report detailled here: click here.

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Linked solutions
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