4Screen Report: 2020 vol. 4 now available
Each quarter, the 4Screen report gives you a comprehensive overview of current trends in multi-screen consumption, content & strategies. We have just published the volume for Q4 2020. One insight we share with you: UK online and pre-broadcast viewing significantly boost ratings, with BBC1’s “Normal People” seeing a 170 % boost from such consumption.
All insights for a comprehensive overview of current trends in 4-screen consumption, content & strategies are in the report detailled here: click here.
Test of significance of the differences between two proportions
Used to assess whether the difference between 2 proportions is significant at the 95% threshold
Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.
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