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4Screen Report

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A comprehensive overview of current trends in 4-screen consumption, content & strategies
Published on 08.02.2021

The 4Screen Report gives you a comprehensive overview of current trends in multi-screen consumption, content & strategies

  • Maximise your content strategies to fit multi-screen viewers' expectations
  • Size-up & compare each market in terms of viewing trends and habits
  • Be aware of the most recent multiple-screen practices and their impact on TV content

In each of the 4 volumes:

  • International and local online video platforms strategies
  • Case Studies on practices to engage audiences

In addition to the main scope:

  • In the April and October volumes: thematic focus on a country, a trend, a genre or a region
  • In the July and January volumes: time-shifted and 4-screens results
Territories covered
  • Multi-screen and time shifted viewing: USA, UK, France, Italy, ...
  • Content platforms: Europe, North America, Asia and more...

Quarterly reports delivered via PDF

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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