Glance unveils One TV Year in the World Edition report,  bringing 100+ territory TV data to life on the OneGlance platform

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Today, the leader in TV and video market intelligence, Glance, announced the launch of its annual ‘One TV Year in the World Edition’ report, bringing together live TV, broadcast video-on-demand (BVOD) and streaming platform audience viewing figures from across more than 100 territories worldwide.

Offering a holistic view of TV consumption trends across global markets, the report is now available for the first time via the OneGlance platform, in a fully interactive digital dashboard.

2025 TV highlights

The dashboard measures the top TV programmes by country, and shows that in 2025 global TV viewing reached on average 2 hours and 13 minutes per day, down 5 minutes year-on-year.

Scripted TV content is the most popular genre globally. In the US, the top scripted TV series were Watson and Tracker, and in the UK were Call the Midwife and Gavin & Stacey: A fond farewell. Local production continues to drive scripted content performance, with 70% of the top shows produced locally.

Entertainment remains a strong contributor to global TV consumption, ranking just below scripted content. Reality competitions continue to play an important role, accounting for 48% of entertainment shows, supported by long-running formats that still perform well internationally. Dancing with the Stars, launched in 2004, ranks top in 10 countries, and The Masked Singer, launched in 2015, appears in nine national top rankings.

Other popular types of TV include live events, such as the Oscars, game shows and political programming. Live sports remains strong, and in the US, the Super Bowl reached its highest audience ever: 130 million viewers, up 8% versus 2024, primarily due to the addition of streaming platform Tubi now showing the fixtures.

TV viewing mirrors the global geo-political context, with factual content performing better in a tense and uncertain environment, and news channels gaining +0.6 percentage points in market share across Europe.

Television viewing worldwide continues to be strong and is evolving rapidly, and we’ve reflected this in the way we now share insight about it. With this edition of our annual report, we wanted to give our clients not just the most comprehensive report on global TV viewing trends, but a platform that makes that data genuinely easy to explore and act on. The move to a fully interactive dashboard reflects our commitment to delivering intelligence that works harder for the people who rely on it.

Frédéric Vaulpré, President of Glance

One TV Year in the World Edition digital dashboard

A new addition is the Total Video section, which shows the share of streaming platforms and TV broadcasters within total video consumption by country, offering a broader view of viewing behaviours that go beyond linear TV alone.

The report data will be easily accessible through a fully interactive digital platform, designed to make exploration more intuitive and actionable. Users can navigate seamlessly across countries, markets and time periods, and access BVOD insights with a dedicated downloadable document detailing BVOD data availability by country.

The One TV Year in the World Edition 2026 report is available now.