Entertainment Report

Entertainment programming strategies in leading TV markets

A strategic overview of unscripted entertainment TV performances

  • Identify market entry opportunities both on generalist and thematic channels 
  • Analyse the best performing shows & the latest trends of the industry
  • Get an overview of the entertainment audience
  • Discover the programming and viewing of entertainment shows
    

During the fall:

  • Early Fall schedules: identify the main slots dedicated to entertainment and which perform best.
  • Top entertainment programmes by channel and day of the week: determine which nights are specifically dedicated to local or adapted concepts, to competitions or to factual entertainment.

Mid-season:

  • The most scheduled and most watched subgenres and origins by market and by channel: get insight into the studied channels’ commissioning and acquisition strategies.
  • Channels’ relative positioning in terms of audience profile: identify each channel’s core target for entertainment shows.
  • The shows that achieved the most visibility in primetime.

At the end of the season:

  • Ranking of the season’s best performing primetime entertainment series by market: find out what were the season’s hits and how returning series and formats performed.
  • A cross-country analysis of the 11 markets highlighting the season’s international trends.
Territories covered

Denmark, France, Germany, Italy, Japan, Netherlands, Spain, Sweden, United Kingdom, United States (Networks and Cable).

Volume 1 - Early Fall Schedules Analysis: published in November - studied period August to October
Volume 2 - Content Strategies: published in March - studied period August to January
Volume 3 - Full Season: published in June - studied period August to May

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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