About Glance

Global Audience and Content Evolution

Glance and TAPE Consultancy are providing Content and Audience Insights for global media professionals in the television and media industries.

Glance is the specialist of international TV markets and leading provider of official TV ratings for over 7000 channels in more than 120 territories and insight analyses based on a global expertise. Glance tracks the latest TV and online contents and trends in more than 50 territories. With more than 230 flagship clients, Glance is market leader in TV and video market intelligence.

  • Experts in International Television & Online Audience Measurement and market intelligence
  • Unique partnerships with local Television Audience Measurement partners
  • Data is compiled and reprocessed to meet our client’s needs
  • Official and Certified Data
  • Analyse the data & offer ideas & products over a large scope

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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