Glance now offers VOD/SVOD programme audience data in 24 countries and launches a new internet data offer
Glance has been representing for 30 years the official TV audience data of 100+ territories through its partnerships with local Joint Industry Committees (JICS) and operators. Tracking international programme trends, Glance has expanded its expertise to now be able to analyse an even wider array of video content and audience data.
With 5 partners covering 24 countries, Glance now offers clients a large overview of VOD-SVOD programmes identification and audience data, across most of major European countries, the USA, parts of Asia - including India - and Australia.
Digital consumption is now key in the Media industry. For a deep understanding of the new viewing patterns, Glance offers analysis based upon transparent, objective and independent audience measurements. These metrics constitute an asset to build distribution strategies.
For instance, total SVOD consumption weighted 14% of all video audience and Linear TV 69% last November in the United Kingdom. This data comes from Glance’s partner BARB, now allowing an automatic measurement per programme of Netflix and Disney+ with the same indicators as Linear TV and consequently comparable audience figures.
Glance has also recently partnered with Internet audience measurement operators and JICs to launch a new internet audience data offer covering 16 territories. This allows to identify and track new FAST and digital video services audiences.
"I am very proud that Glance, thanks to its trustworthy partners, is now able to cover the whole range of video content and to offer its clients the largest scope of data available to the market."
Frédéric Vaulpré, Senior Vice President of Glance