Most successful scripted series in the online screens
Scripted series strongly benefit from the additional audience brought by online screens (computers, tablets and mobiles). 4-screen data available in the Netherlands and in France allowed the Scripted Series Report 2017 to identify the most successful TV series on these screens
In the Netherlands, the most successful scripted series viewed online are all dramas, with less than 10 episodes, and broadcast on the public group channels NPO. If Flikken Maastricht and Als de Dijken Breken also feature among the most watched scripted series on TV screen. But, the NPO 3 drama Vlucht HS13, only stands out when looking at online ratings. Online screens bring an additional 8.7% viewers to the programme.
In France, the situation is quite different: the triumphant scripted series online are dramedies. However, as in the Netherlands, they are made up of fewer episodes. Season 7 of TF1’s hit dramedy Clem also ranks 5th in the scripted series top TV set ranking in France. On the contrary Fais pas ci, fais pas ça and Dix pour cent, both broadcast on the public channel France 2, achieved success mainly online. These two series share another common point: they are France 2’s two most young adults oriented scripted series.
Looking at these case studies it is relevant to say that even if TV remains the main screen to watch scripted series, online ratings are key to understand global successes.
Sources: Eurodata TV Worldwide – Médiamétrie