SPORTEL Monaco: interview of Laurent Puons, Monaco Mediax

World TV updates - February 2018

Can you tell us about your recent successes?

What really must be pointed out is the constant growth of our main event SPORTELMonaco. Over the past years this convention has gained massive popularity and continues to grow year after year. This shows how well the sports marketing and media industry is progressing, but also how much the industry values SPORTEL as their priority event ever year. However, we must deliver on our end to ensure that the industry continues to be successful in completing their multi million deals. Every year we aim to bring on more and new business opportunities, but also evolve with our exhibition space to enable new exhibitors to grow at SPORTEL. Creating an inspiring and profitable exhibition space is a tricky issue and demands cautious planning. Year by year we expand and develop spaces that enable exhibitors to be visible, really do business and provide spaces to participants that are relaxing, entertaining enough to motivate them day after day.

The other success we are proud of is the introduction of our new event, the SPORTELSummit. This is the world summit designed for the real leaders of the international sports marketing and media industry. By “real” I mean that only highest levels such as Presidents, CEO’s to Directors and VP’s - are admitted access to this exclusive meeting.

This global union is exclusive to max 300 industry leaders and will enable them to meet, network and build real business on the highest possible level and behind closed doors. Apart of this, participants will receive the “BLACK BOOK” with detailed contact listing of each participant of the SPORTELSummit. This will be the most sought-after contact book of the industry.

So far, the interest is overwhelming, with more and more registrations coming in daily and all sponsorship opportunities already sold, we’re looking at yet another successful SPORTEL event.

What are your main projects and strategy outlines over the coming months?

Right now, we’re in the final preparation stages of SPORTELAsia, of which we have high expectations. Right after that we’re finalizing to be ready for SPORTELSummit in May 15 and 16 of this year. Most intense however are the preparations for SPORTELMonaco this year. We will present a new exhibition layout that will reinvent the convention and will secure the exhibitions future for years to come.

Alongside with the modern improved floor, we also will introduce a new event during SPORTELMonaco. On day three we will host the first ever “SPORTELMarketing & Sponsors Day”. This day is dedicated to uniting marketers, brands and media for a better and closer exchange and explore new business opportunities for all parties.

How does the information provided by Eurodata TV Worldwide help you in your work?

Our business and the, of the industry depends on data. Without data we cannot understand the industry and current business trends. Thanks to entities such as yours, we are able to gain more insight and act on it for our business and in the interest of the industry.

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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