4Screen Report - 2021 2nd volume now available

A comprehensive overview of current trends in 4-screen consumption, content & strategies

How has pre-broadcast viewing changed the TV landscape in the UK? What is the impact of short-form videos on the VOD landscape? Could audio-based entertainment be an answer to streaming fatigue? How are global streamers using sports as a strategic pull?

Find out in our 4 screen Report: a comprehensive overview of current trends in 4-screen consumption, content & strategies

4Screen Pre-broadcast

 

A comprehensive and in-depth analysis of 4-Screen strategies and viewing trends

  Discover how non-linear viewing is becoming more and more popular

  Learn more about the latest moves in the SVOD landscape

Be inspired by  interactive storytelling on devices, to complement TV programmes

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Linked solutions
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